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8/01/08 - Four "Psychological Hot Buttons" to Turn Prospects into Clients
by Sean Eric Armstrong, "Today I'd like to share a few highlights from a book I recently finished reading, Dr. Robert Cialdini's Influence: The Psychology of Persuasion
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7/01/08 - Politics, Marketing, and 10 Characteristics of Human Behavior
by Sean Eric Armstrong, "The more you study the communication process, the more you realize that successful communications... be they campaign ads, sales letters, product proposals, service brochures, or Websites... tap into key characteristics of human behavior
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6/01/08 - Gain New Clients Affordably & Almost Instantaneously Mastering Google AdWords in 3 Easy Steps
by Sean Eric Armstrong, "I know I need to be in Google
but that can be expensive if you don't know what you're doing. I hear comments like this all the time from entrepreneurs and small business owners just like you who've discovered that simply having a Website isn't enough to be successful on the Internet
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5/01/08 - 7 Habits for Highly Successful Web Pages: Improve the Response to the Next Web Page You Write
by Sean Eric Armstrong, "Whenever you sit down to write a Web page whether it's a home page, a subscription page, a contact page, a sales page, or an information page there are seven steps you can take to ensure that the words you use are as successful as they can be
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4/01/08 - Help Your Prospects Find You Online: Secrets of Search Engine Optimization (SEO) Copywriting
by Sean Eric Armstrong, "When I look at the ever-growing list of successful Kethyr Solutions Internet marketing clients, virtually all of them have one thing in common
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3/01/08 - A Winning Strategy To Land Potential Clients
by Sean Eric Armstrong, "What's the best way to promote your business? According to marketing guru Bob Bly, it's by using the Internet. And the best way to promote yourself on the Internet? Bob says it's by developing your own e-zine
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2/01/08 - 10 Ways to Make Your Speeches More Powerful and Persuasive
by Sean Eric Armstrong, "Speaking to groups of people large and small is unavoidable in business. No matter who you're talking to, you want them to listen to you attentively, understand what you are saying, and remember the most important ideas that you are trying to convey
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1/01/08 - 11 Easy Things You Can Do Right Now To Fix Your Website
by Sean Eric Armstrong, "With each passing year the Internet plays an increasingly vital role in every aspect of our lives. And the more pervasive the Internet becomes, the more you'll find it absolutely necessary to have at least one Website promoting your product or service
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12/01/07 - What Business Owners Don't Know About Price
by Sean Eric Armstrong, "What most business owners don't know about price could fill a shelf full of books. For starters, they do not understand how elastic price is. Only a small percentage of buyers (of anything) base their decisions solely on getting the cheapest price
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11/01/07 - The Art of Self-Promotion: Tame Your Self-Marketing Fears and Build Your Business!
by Sean Eric Armstrong, "If you're like most people, you'd rather do almost anything other than self-promotion. But you can't get clients consistently and move into the upper echelons of your profession if you don't overcome this reluctance
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10/01/07 - The Direct Way to Market Your Business: An Introduction To Direct Response Marketing
by Sean Eric Armstrong, "Today, I'd like to talk about the basics of direct marketing. Why? Because of all the business skills, I consider marketing the most important, and direct marketing the best means of marketing
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