Help Your Prospects Find You Online:
Secrets of Search Engine Optimization (SEO) Copywriting
Kethyr's CAMEL Report
Mountain View, California
Tuesday, April 1, 2008
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When I look at the ever-growing list of successful Kethyr Solutions Internet marketing clients, virtually all of them have one thing in common:
They've utilized Kethyr Solutions' Search Engine Optimization Copywriting and Search Engine Optimization Services.
That's no accident.
Don't let the name scare you away. SEO copywriting is nothing more than conventional copywriting for the Internet… with one slight twist. Let me explain.
When you go to a search engine like Yahoo or Google, you type in certain words to find what you're looking for. In Internet jargon, these are called keyphrases or keywords. And SEO copywriting includes these keyphrases directly in the copy.
Let's say you're selling relaxation CDs on your Website. If you include the keyphrase "relaxation CDs" on a Web page several times — and in the RIGHT ways — your Website will be listed much higher in the search results.
In other words, you will have written Web copy that OPTIMIZES search results: SEO.
SEO is not the same as the paid listings you see on the top and right-hand sides of search pages. SEO copywriting gives you the best positions in search engine results for free.
All this translates into more hits for your Website and higher profits for you.
However, I must stress that you can't simply add a lot of keyphrases to Web copy and expect to have search engines place your Website high in the results. Search engines are very sophisticated. They're able to figure out when someone's simply piling on the keyphrases. And they do not list those sites… at all! So, here are 3 secrets to successful SEO copywriting:
- Savvy keyword choices
- Longer sales copy
- Smart writing strategies
Unfortunately, I don't have room here to go in to great detail on all three of these secrets, but will cover this topic again in future publications. For now, let's look at the first secret: Savvy keyword choices.
If you want to write successful SEO copy, you must pinpoint keyphrases that prospects REALLY type into search boxes to find the kind of product or service you're selling. While it may seem like you need a crystal ball for this, you don't. In fact, it is a very easy task.
Start by asking yourself which keyphrases you've used in the past and which have worked best. Next, research other Websites to see what keywords they're using successfully. Finally, and most importantly, make a point of going to the following Websites (to avoid mistakes, copy and paste these Internet addresses into your Web browser):
Armed with the keyphrases you get with these four tools, you'll be well on your way to writing powerful SEO Web copy that will get you top results on search engines.
And you'll be way ahead of others who are simply guessing which keyphrases to use. Or who aren't even trying to optimize their Web copy.
The next step is putting those keyphrases into Web copy in ways that attract the most attention from search engines… which we'll cover in future publications.
Meanwhile, if you're eager to learn more SEO copywriting success secrets, contact us for a free no-obligation consultation: http://www.kethyr.com/contactus.htm.
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Quick Tip: Make Your Website A "Preferred Destination" For Potential Customers
Helping prospects find your Website is just one part of winning the Internet marketing game. Posting articles, reports, reviews, and other non-sales information on your Website makes it a "preferred destination" for potential customers. If people like what they see when they land on your site… if they don't feel pressured to buy and instead feel that you are providing them with "added value"… they will keep coming back for more. You will start to establish a relationship with these people. That gives you the opportunity to provide them with more help and information — and make more sales.
Yours in success,
Sean Eric Armstrong
Kethyr's CAMEL Report
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