The Internet has brought about colossal changes in the field of marketing. The low cost of delivering messages via banner ads and e-mail seemed to spell the doom of direct mail. It was not meant to be. The fleeting images on a screen, although inexpensive, are still no match for the power of paper in a customer’s hand. In fact, last year was the best year ever for direct mail, capping over a decade of double-digit growth. And NOTHING beats direct mail for its ability to accurately measure effectiveness.
Well designed direct mail asks for a specific, easy to measure, response. That’s why direct mail has been steadily increasing for years. Experienced mailers constantly test different lists, offers, and designs to maximize the return on investment, or ROI. And direct mail is just that... and investment in growing your business or organization.
Last year, over $45 billion (that’s billion with a “b”) was spent on direct mail by advertisers, yielding over $528 billion in sales. Now that's a really big number, and a great return on investment! It also proves that direct mail works!
Kethyr Solutions welcomes the opportunity to consult with you and/or your organization regarding your online and off-line marketing strategies.
Before you make any decisions, we are available to answer all of your questions. Let us help you make the best choice for your situation. Contact us for a free estimate and no-obligation consultation. If you're located in the San Francisco Bay Area, we will be happy to meet with you in person. For our other customers around the globe, we are only a phone call away!
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