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Increase Your Business Many Times Over, While Having Fun Too!
Websites can be wonderful communications and marketing tools. As experts at designing and publishing content for the Internet, it would be difficult for us to think otherwise. But Websites, like businesses, don’t build relationships on their own. Clients, customers and other professionals all need to continue returning to your business for it to be a long-term success. Whether you want to promote your products or services, build name recognition and trust, form lasting relationships, demonstrate your expertise, or even produce some extra income, there are few ways you can successfully achieve all of these that are as rewarding as publishing a newsletter or e-zine.
If you’re reading this, perhaps you’re not entirely satisfied with the results of your current publication. Or, maybe you’ve been thinking about publishing a newsletter or e-zine to accomplish your goals, but are overwhelmed by the apparent work it takes, and don’t know where to begin. Between the design, scheduling, writing and editing of content, there’s a lot to consider, and this doesn’t including printing and/or other forms of distribution. But don’t despair and throw away your ideas just yet! Publishing your own newsletter doesn’t have to be time consuming or difficult. In fact, it can be one of the most rewarding things you do, and not just financially either. Let us show you how...
Kethyr Solutions can help you create a newsletter or e-zine that captivates your readers and effectively conveys your message. No matter what graphics you have, what layout you use, or what method of distribution you choose... If you do not define your readers and provide them what they are looking for while concurrently expressing the unique personality and capabilities of your business or organization, your publication will not work as you wish. If you accomplish these two things, then you will create a lasting impression that keeps your readers waiting for the next issue and allows you to stay in touch with your clients, prospects and the community.
This is not an attempt at oversimplification. Rather, we want to demystify the newsletter publishing process for you. Kethyr Solutions handles all phases of the newsletter design and production processes, from conceptual to design & layout, graphics, writing & editing, typesetting, pre-press and electronic and print production, as well as postal and e-mail distribution. We encourage you to browse through the various links to our services and discover the ways our expertise can work for you!
However, this having been said, we’ve found that your newsletter can and should:
- provide your prospects with information they can use when they don’t have time to do their own research
- allow you to keep in touch with your clients and prospects without being perceived as being pushy
- keep your clients and prospects up to date on your latest products and services
- provide an opportunity for you to explain complicated products, services or offers, which can be especially helpful if you rbusiness is not familiar
- demonstrate your expertise in your field
- express your unique value and enhance your cedibility
- generate more sales by providing tips on how to use your products, services or offers
- create and maintain a network of well-qualified prospects
Production and Distribution Management
We guarantee, should you choose Kethyr Solutions to manage the production and distribution of your newsletter, it will be completed and distributed on time according to your schedule. By creating a project schedule and working with your staff, we will keep the newsletter on track throughout the production cycle.
E-mail Newsletter & E-zine Services
If you’d like to start or redesign an e-mail newsletter or e-zine, you’ll need a partner who is more than just a talented HTML designer. E-mail newsletters, whether coded in HTML or not, have important differences from traditional print or HTML newsletters that can mean the difference between your newsletter being read and enjoyed or never being seen at all. For example, your e-mail newsletter should:
- Be coded so it is not labeled as spam. Certain colors, phrases and code can all trigger spam filtering software making sure you’ message is never received.
- Be coded not to break e-mail software. Some code that works in some browsers and e-mail clients will break in others, or cause the program difficulties. Either way, the end result is that you’re message will come across as unprofessional.
- Be easily navigated and read. As we are discussing a newsletter, the main point is that they be read. There are specific rules of readability that your e-mail newsletter should follow.
When publishing an e-zine, how far your reach extends depends solely on the experience you create. But e-zines have another set of issues that differentiate them from print newsletters and those delivered via e-mail. Obviously these special considerations and needs should be addressed as part your initial planning process. As specialists in newsletters and Internet marketing, we have proven systems for creating your e-mail newsletter or e-zine design so that it reaches your readers, and so do you!
Kethyr Solutions highly recommends using subscription confirmation messages and complying with the other statutes of the newest Federal Can-Spam legislation.
How the Process Works
Initially, we are available to help you select, define and refine your readership market(s). Once your readers have been identified we will work with you to identify the value potential of your newsletter and help you create a benefit-rich experience for your subscribers. This not only allows you to appeal to readers and build a relationship with them, but subsequently helps in getting them to take action.
We offer a couple of flat-rate custom newsletter packages designed to fit your budgetary requirements. We will work with you to determine an attractive professional design, balancing copy and graphics that complement your other marketing initiatives and are appropriate for your industry and readership. We will provide a couple of design proposals for you to select from and will work with you to refine them to your requirements.
Pricing
A multi-column custom newsletter or e-zine design, including any standard images and graphics, is $595. This includes the template and completed first issue, but does not including the cost of any printing or the writing of any content. A simple two-column newsletter or e-zine design and layout, including any standard images and graphics, is $375. This also includes the template and completed first issue, but does not including the cost of any printing or the writing of any content.
Of course, in either case, once the initial design is complete, subsequent issues can be produced at a greatly reduced rate at any frequency of your choosing. If you would like us to set up and manage your subscription list and the distribution of your publication contact us for a free estimate.
(Click here to view a complete listing of our prices.)
Before you make any decisions, we are available to answer all of your questions. Let us help you make the best choice for your situation. Contact us for a free estimate and no-obligation consultation. If you're located in the San Francisco Bay Area, we will be happy to meet with you in person. For our other customers around the globe, we are only a phone call away! Click here to contact us for a free estimate.
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Thank you for visiting Kethyr Solutions. Please let us know how we may serve you better!
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